Melaleuca was founded in 1985 by Frank VanderSloot with a clear mission: to enhance the lives of those we touch by helping people reach their goals.
At its core, that mission reflects a belief that lasting wellness is built through consistent daily choices, including how we nourish our bodies, how we move, and how we care for our long term health.

From its beginnings as a small American startup, Melaleuca has grown into one of the largest privately held consumer packaged goods companies in the wellness sector. For more than four decades, the company has developed, manufactured, and distributed products designed to support healthier living.

Today, Melaleuca serves millions of customers across the United States and in international markets. The company has generated more than two billion dollars in annual revenue consistently since 2017, reflecting long term customer loyalty, operational stability, and disciplined growth.

USA Today has recognized Melaleuca as one of America’s Best Stores and one of America’s Most Trusted Brands.

That national reach and sustained growth are rooted in the quality, consistency, and reliability of the products families rely on every day.

Melaleuca formulates and manufactures more than 400 products that support daily wellness. These products are designed to replace common household brands with alternatives developed through careful research and responsible formulation.

The company’s portfolio includes:

• Vitamins and nutritional supplements
• Protein and performance nutrition
• Personal care products
• Home cleaning solutions
• Over the counter medicines and treatments
• Essential oils
• Cosmetics
• Baby and family care products

Each product is developed with attention to ingredient standards, safety, and performance expectations. Melaleuca combines naturally inspired ingredients with established scientific research to create practical solutions for everyday use.

The company’s EcoSense cleaning line is recognized for avoiding harsh chemicals such as ammonia, bleach, parabens, and phthalates. Concentrated formulas are designed to reduce waste while maintaining effectiveness. This reflects a longstanding commitment to environmental responsibility and thoughtful product stewardship.

Melaleuca maintains oversight of research, formulation, and manufacturing processes to ensure consistency and quality across its portfolio.

Melaleuca operates through a Consumer Direct Marketing model that allows customers to purchase products directly from the company rather than through traditional retail channels.

Customers who choose to share the products may participate as Marketing Executives. They do not manage inventory or distribution. Instead, they introduce others to Melaleuca and assist them in establishing shopping accounts. Orders are placed directly with the company, and participants receive a thank you portion of resulting sales.

This structure allows Melaleuca to invest more heavily in research, product development, manufacturing, and customer support instead of large scale advertising campaigns.

Approximately 80 percent of customers have never referred anyone. They continue to order month after month because they value the products and incorporate them into their daily routines. This level of repeat purchasing reflects product satisfaction and long term trust.

Melaleuca’s mission to enhance lives extends beyond commerce.

Through the Melaleuca Foundation, the company supports disaster relief, hunger relief, first responders, military families, humanitarian initiatives, and educational programs. The foundation has operated for more than two decades and has provided sustained support to communities in need.

Since 2007, the Melaleuca Foundation has served as the sole financial supporter of the Santa Lucia Children’s Home in Quito, Ecuador, helping provide stability, care, and opportunity for vulnerable children.

Thousands of Melaleuca employees and customers also contribute time and resources to charitable and community efforts across the country. This culture of service reflects the company’s belief that business success should be accompanied by meaningful social contribution.

For more than 40 years, Melaleuca has remained focused on one guiding principle: enhancing lives.

The company’s continued national growth, consistent revenue performance, and strong customer loyalty reflect disciplined leadership and a sustained commitment to quality.

Initiatives such as Melaleuca Fitness reflect this broader vision. By encouraging movement, balanced nutrition, and sustainable habits, Melaleuca continues to support individuals and families in building healthier, stronger futures.

The mission established in 1985 remains unchanged.

Enhancing lives.